Key Points Introduction to AI Max Google’s AI Max for Search campaigns, launched in beta globally in May 2025, boosts ad performance with AI-driven targeting and creative tools. Despite the playful naming (RIP Search Max), it simplifies optimization while retaining Search campaign control, making it a game-changer for digital marketers. Compare it to other solutions […]
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Calendly is a powerful tool for scheduling meetings and appointments, but its iframe-based embedding can make tracking form submissions challenging. Traditional methods like tracking button clicks or thank-you pages often fail due to iframe limitations. Our solution uses a Calendly event listener to push event data into Google Tag Manager (GTM), allowing you to track […]
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Ever felt like your Google Performance Max campaigns were a bit of a black box? You’re not alone. Many marketers love the reach and automation of Performance Max (PMax) campaigns, but they’ve been frustrated by a lack of transparency – it was often hard to tell which channels or search queries were driving results. The […]
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Picture this: you’re chatting with a super-smart assistant who knows every product in a store. You ask, “What’s the best desk for my tiny apartment?” and get a tailored recommendation with a buy button, all without leaving the conversation. This isn’t a far-off dream – it’s the future Shopify and OpenAI are building. Recent code […]
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When it comes to building a website, one of the first decisions you’ll face is choosing the right CMS. It’s not just about putting a site online – it’s about how easily you can manage content, make updates, and grow over time. Many businesses find themselves torn between going for a custom CMS or picking […]
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The SEO landscape is shifting fast, with AI Overviews, Google updates, and new tech redefining digital marketing. As marketers, we must adapt to maintain visibility and drive traffic. From AI-driven traffic drops to exciting e-commerce innovations, this blog explores the latest trends, their impacts, and practical strategies to succeed in 2025. Let’s get started! AI […]
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Ecommerce success depends on strategic advertising and precise tracking. Google Ads and Meta Ads, when combined, form a powerful duo to attract, convert, and retain customers. Inspired by expert insights, including tips from Google Ads specialist Marc Jordan Waldeck, this guide offers easy-to-follow strategies for capturing cold traffic, recovering abandoned carts, optimizing checkouts, engaging post-purchase […]
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Meta has launched a powerful new tool for advertisers: Target Frequency for Sales Campaigns. Rolled out in early 2025, this feature lets you control how often your ads appear to users – helping reduce ad fatigue and improve performance. If your campaigns suffer after a few views or you’ve seen frequency spikes with minimal spend, […]
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Your Blog is Getting AI Traffic, But Are You Tracking It? Guess what? Your blog might already be getting visits from AI-powered tools like ChatGPT and Perplexity! When people use these AI chatbots and click through to sources, that’s traffic coming to your site. Pretty cool, right? But if you’re not specifically tracking it, those […]
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