Social media has changed a lot since the Myspace and Orkut days. These days brands want in on the action that goes on there too. With the Internet boom, people now have access to social media more than ever and with billions of people logging in every day, it is a very potent tool in the right hands.
It has helped people turn their business from a small enterprise into international household names and anyone with an Internet connection can do this. But one crucial thing in every online success you will find is great social media designs. Whether it be the posters, banners, or logos, or just the overall vibe of their feed and branding, a great design theme can help you reach your goal faster.
As we become more dependent on visual cues, it is best that you invest time and money into creative designs for your brand. This will help you stand out from the crowd and become instantly recognizable. A brand identity that is easily distinguishable from the rest is very important in this day and age.
A good and unique design can lead to a lot of conversion and engagement. People not only buy your product and its features, but how it is presented too. This makes a significant difference and you should invest heavily in this aspect. This will serve as a pillar in your business strategy and lead to a lot of conversions. You can stand out easily in a saturated market with creative social media design elements.
The design is the first thing that people notice and only after that will they read into what you are trying to do. Having a great first impression is a great way of getting people into your sales funnel. It can lead to more conversions in the long run as people remember you for a longer time.
Not only does a great design lead to conversion, but it also leads to increased brand awareness aka visibility. Being in the game is not the only thing that matters. You must be easily identifiable and have a cohesive design strategy across everything you do. This way not only can grab the people’s attention but also leave a very lasting impression. In most cases, the logos and branding today are much more famous than the product itself. For example, everyone recognizes the Starbucks logo even though their coffee is far from the best in the market. Their containers and branded items sell by the dozen and one can easily see why.
In people’s minds, Starbucks is a great beverage that is tied to having it with friends and family. It is a great example of how your logo and creative elements in the design are just as important as the product.
To compete in the digital domain, you need something that helps you stand out from the crowd. It is highly unlikely you have a product that provides a solution to a unique problem, so you will have to rely on design elements to stand out from the crowd.
Marketing is like a conversation that you are having with the people and the design is like the pamphlet that you are giving them. The delivery of both should be in tandem with each other but not feel like a sales pitch. This way not only do you get the prospective client’s attention but also be on their minds for a long time.
Creative designs are not suited for just buyers too. If the people who work for you like your design themes and ideas, they will be more than happy to tell them about to people. An inspired employee can do wonders for you.
This also means that you can take people’s inputs from time to time. For example, everyone at Barclay’s is proud of where they are working. And if tomorrow they ask their employees to wear a hoodie with their logo, they most probably will do that.
The correlation between design and brand perception has been a topic of great research, and most studies suggest that there is a very strong connection between the two. You can design your whole brand from the start in a way that captures the people’s attention and also leaves a lasting impression. This can easily be achieved with a great team behind you.
We at Mindbees have more than 14 years of experience in social media design. And will be more than willing to help you find the success that you need. Our experts will work tirelessly, so that you get the design theme that not only resonates with your brand’s persona. But also gets you the engagement and conversion that you deserve.
Contact us for custom pricing, and we will be more than happy to discuss what we can do in your budget.