Why Metric Pairs Are a Game-Changer for Ecommerce Success In the competitive world of ecommerce, understanding your data is critical to staying ahead. Focusing on individual metrics alone may result in misunderstandings and overlooked insights. Dmitry Nekrasov’s curated list of 20 paired metrics uncovers deeper patterns in business performance. These pairs help validate what your […]
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Canva has redefined graphic design for millions, achieving a staggering 270 million monthly visitors, 35 million backlinks, a presence in 190 countries, and a $26 billion valuation by May 2025. With an estimated $100 million in SEO-driven revenue, Canva’s success is a masterclass in organic growth. This blog dissects the seven strategies behind Canva’s SEO […]
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Introduction: A New Era for Search At Google I/O 2025, held on May 20, 2025, Google unveiled AI Mode, a transformative feature set to redefine how users discover content online. Unlike traditional search, AI Mode delivers hyper-personalized, conversational responses, leveraging advanced Gemini AI models to process complex queries. This shift, detailed in Google I/O 2025: […]
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Google’s AI Overviews (AIOs) are flipping the search game upside down, and Growth Memo’s groundbreaking UX study of 70 users gives us the first real look at how people interact with these AI-generated summaries. The findings are wild: clicks to websites are crashing, most users only skim the top of AI answers, younger searchers vibe […]
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Key Points Introduction to AI Max Google’s AI Max for Search campaigns, launched in beta globally in May 2025, boosts ad performance with AI-driven targeting and creative tools. Despite the playful naming (RIP Search Max), it simplifies optimization while retaining Search campaign control, making it a game-changer for digital marketers. Compare it to other solutions […]
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Calendly is a powerful tool for scheduling meetings and appointments, but its iframe-based embedding can make tracking form submissions challenging. Traditional methods like tracking button clicks or thank-you pages often fail due to iframe limitations. Our solution uses a Calendly event listener to push event data into Google Tag Manager (GTM), allowing you to track […]
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Ever felt like your Google Performance Max campaigns were a bit of a black box? You’re not alone. Many marketers love the reach and automation of Performance Max (PMax) campaigns, but they’ve been frustrated by a lack of transparency – it was often hard to tell which channels or search queries were driving results. The […]
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Picture this: you’re chatting with a super-smart assistant who knows every product in a store. You ask, “What’s the best desk for my tiny apartment?” and get a tailored recommendation with a buy button, all without leaving the conversation. This isn’t a far-off dream – it’s the future Shopify and OpenAI are building. Recent code […]
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The SEO landscape is shifting fast, with AI Overviews, Google updates, and new tech redefining digital marketing. As marketers, we must adapt to maintain visibility and drive traffic. From AI-driven traffic drops to exciting e-commerce innovations, this blog explores the latest trends, their impacts, and practical strategies to succeed in 2025. Let’s get started! AI […]
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