India needs to create several new-generation, green field cities that are planned, financed, developed, operated and managed more efficiently.Read more
'I consistently cite the "Incredible India" campaign as a masterstroke of international branding. And who better to tell the story than the man who created it. Amitabh Kant's book is insightful, thought-provoking, superbly researched, and deftly crafted.
Incredible inspiration. Amitabh Kant's account of branding India is a must-read not just for those in the tourism and advertising industries but also to all of us who want to experience the authentic richness of a continent that could well be the key to all our futures.
'Countries are becoming increasingly aware of travel and tourism and its untapped economic and social potential. This is a remarka...