{"id":589,"date":"2025-05-07T08:06:13","date_gmt":"2025-05-07T08:06:13","guid":{"rendered":"https:\/\/www.mindbees.com\/blog\/?p=589"},"modified":"2025-05-07T08:06:14","modified_gmt":"2025-05-07T08:06:14","slug":"track-calendly-submissions-gtm","status":"publish","type":"post","link":"https:\/\/www.mindbees.com\/blog\/track-calendly-submissions-gtm\/","title":{"rendered":"How to Track Calendly Form Submissions with Google Tag Manager"},"content":{"rendered":"\n<p>Calendly is a powerful tool for scheduling meetings and appointments, but its iframe-based embedding can make tracking form submissions challenging. Traditional methods like tracking button clicks or thank-you pages often fail due to iframe limitations. Our solution uses a Calendly event listener to push event data into Google Tag Manager (GTM), allowing you to track bookings with full attribution\u2014source, medium, campaign, and more. This guide will walk you through the process, ensuring seamless integration with Google Analytics 4 (GA4), Meta Pixel, and other platforms. For broader digital marketing strategies, explore our <a href=\"https:\/\/www.mindbees.com\/search-engine-optimization\/\" rel=\"noreferrer noopener\" target=\"_blank\">Search Engine Optimization services<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Tracking Calendly Forms Is Challenging<\/h2>\n\n\n\n<p>Calendly\u2019s iframe embedding creates a separate browsing context, blocking standard tracking techniques. Many articles tout Calendly conversion tracking, and Calendly offers a native Google Analytics integration that\u2019s easy to set up. However, it has significant flaws:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>\u25cf<\/code> <strong>No attribution:<\/strong> It fires events in GA but doesn\u2019t track source, medium, campaign, or other acquisition metrics.<\/li>\n\n\n\n<li><code>\u25cf<\/code> <strong>Single property limitation:<\/strong> It connects to only one GA property, problematic if you use one Calendly account across multiple properties.<\/li>\n\n\n\n<li><code>\u25cf<\/code> <strong>UTM limitations:<\/strong> Using UTMs to pull URL values with JavaScript only works if users convert on the landing page and is complex to implement.<\/li>\n<\/ul>\n\n\n\n<p>Our GTM-based method overcomes these issues, capturing detailed attribution and enabling multi-platform tracking, including GA4 and Meta Pixel conversions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Our Recipe Works<\/h2>\n\n\n\n<p>This guide provides a robust solution for tracking Calendly bookings in GA4, with special attention to the iframe-based widgets standard in 2025. It involves:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>\u25cf<\/code> Creating a <strong>Custom HTML tag<\/strong> in GTM to listen for Calendly events across the iframe boundary.<\/li>\n\n\n\n<li><code>\u25cf<\/code> Setting up <strong>Custom Event triggers<\/strong> to fire on specific Calendly actions (e.g., event scheduled, date selected).<\/li>\n\n\n\n<li><code>\u25cf<\/code> Configuring GA4 to recognize these events as conversions.<\/li>\n\n\n\n<li><code>\u25cf<\/code> Testing and debugging to ensure accuracy.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Step-by-Step Guide to Track Calendly Submissions<br><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>\u25cf<\/code> In GTM, go to Tags and click New.<br><code>\u25cf<\/code> Name the tag \u201cCalendly Event Listener\u201d and select Custom HTML as the type.<\/li>\n<\/ul>\n\n\n\n<pre class=\"wp-block-code has-black-background-color has-background\"><code><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">&lt;script&gt;<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">\n  window.addEventListener(<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">'message'<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">, <\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">function<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">(<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">e<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">) {\n    <\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">if<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> (e.data.event &amp;&amp; e.data.event.indexOf(<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">'calendly.'<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">) === 0) {\n      <\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">var<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> eventType = e.data.event.replace(<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">'calendly.'<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">, '');\n      <\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">if<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\"> (eventType === 'page_height') <\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">return<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">;\n      console.log('Calendly event captured:', eventType);\n      window.dataLayer = window.dataLayer || &#91;];\n      window.dataLayer.push({\n        <\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">'event'<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">: 'calendly_event',\n        <\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">'calendly_event_type'<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">: eventType,\n        <\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">'calendly_payload'<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">: <\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">JSON<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-white-color\">.stringify(e.data.payload || {})\n      });\n    }\n  });\n<\/mark><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-cyan-blue-color\">&lt;\/script&gt;<\/mark><\/code><\/pre>\n\n\n\n<p>This script listens for Calendly events, filters out irrelevant <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">page_height<\/mark> events, and pushes relevant data (e.g., <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">event_scheduled<\/mark>) to the dataLayer.<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong><code>\u25cf<\/code><\/strong> <strong>Trigger Setup: <\/strong>Use the <strong>All Pages<\/strong> trigger if your Calendly widget is on every page. For specific pages (e.g.,<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"> \/free-demo<\/mark> or <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">\/schedule-meeting<\/mark>), create a <strong>Page View<\/strong> trigger with regex matching those URLs.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Step 2: Create a Data Layer Variable<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>\u25cf<\/code> In GTM, go to Variables &gt; New (User-Defined Variables).<\/li>\n\n\n\n<li><code>\u25cf<\/code> Name it \u201cdlv calendly_event_type\u201d and select Data Layer Variable as the type.<\/li>\n\n\n\n<li><code>\u25cf<\/code> Set the Data Layer Variable Name to <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">calendly_event_type<\/mark> and save. This variable captures the event type (e.g., <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">event_scheduled<\/mark>) pushed by the listener.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-7-2025-12_35_19-PM-1.png\" alt=\"Trigger Configuration\" class=\"wp-image-618\" srcset=\"https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-7-2025-12_35_19-PM-1.png 1536w, https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-7-2025-12_35_19-PM-1-300x200.png 300w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Step 3: Create Custom Event Triggers<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>\u25cf<\/code> In GTM, go to Triggers &gt; New.<\/li>\n\n\n\n<li><code>\u25cf<\/code> Name the trigger \u201cCE \u2013 event_scheduled\u201d and select Custom Event as the type.<\/li>\n\n\n\n<li><code>\u25cf<\/code> Set Event Name to <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">calendly_event<\/mark>.<\/li>\n\n\n\n<li><code>\u25cf<\/code> Under \u201cThis trigger fires on,\u201d select Some Custom Events and set the condition: <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">dlv calendly_event_type<\/mark> contains <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">event_scheduled.<\/mark><\/li>\n\n\n\n<li><code>\u25cf<\/code> Save and repeat for other events:\n<ul class=\"wp-block-list\">\n<li><code>\u25cf<\/code> \u201cCE \u2013 date_and_time_selected\u201d (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">date_and_time_selected<\/mark>)<\/li>\n\n\n\n<li><code>\u25cf<\/code> \u201cCE \u2013 event_type_viewed\u201d (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">event_type_viewed<\/mark>)<\/li>\n\n\n\n<li><code>\u25cf<\/code> Optional: \u201cCE \u2013 profile_page_viewed\u201d (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">profile_page_viewed<\/mark>)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-7-2025-12_28_54-PM.png\" alt=\"Trigger Configuration - CE - event_scheduled\" class=\"wp-image-613\" srcset=\"https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-7-2025-12_28_54-PM.png 1536w, https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-7-2025-12_28_54-PM-300x200.png 300w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step 4: Create GA4 Event Tags<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>\u25cf<\/code> Create a new tag named \u201cGA4 \u2013 Calendly Booking.\u201d<\/li>\n\n\n\n<li><code>\u25cf<\/code> Select Google Analytics: GA4 Event as the type.<\/li>\n\n\n\n<li><code>\u25cf<\/code> Enter your GA4 Measurement ID or use a configuration variable.<\/li>\n\n\n\n<li><code>\u25cf<\/code> Set Event Name to<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\"> calendly_booking<\/mark> and select the \u201cCE \u2013 event_scheduled\u201d trigger.<\/li>\n\n\n\n<li><code>\u25cf<\/code> Save and create additional tags:\n<ul class=\"wp-block-list\">\n<li><code>\u25cf<\/code> \u201cGA4 \u2013 Calendly \u2013 Pick Date\u201d (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">date_and_time_selected<\/mark> trigger)<\/li>\n\n\n\n<li><code>\u25cf<\/code> \u201cGA4 \u2013 Calendly Event View\u201d (<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">event_type_viewed<\/mark> trigger)<\/li>\n\n\n\n<li><code>\u25cf<\/code> Optional: \u201cGA4 \u2013 Calendly Profile View\u201d (profile_page_viewed trigger)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/G-5LMN0PQ1RS-Picsart-AiImageEnhancer-1024x550.png\" alt=\"GA4 Screenshot for tag Configuration\" class=\"wp-image-612\" srcset=\"https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/G-5LMN0PQ1RS-Picsart-AiImageEnhancer-1024x550.png 1024w, https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/G-5LMN0PQ1RS-Picsart-AiImageEnhancer-300x161.png 300w, https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/G-5LMN0PQ1RS-Picsart-AiImageEnhancer-768x412.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step 5: Test and Debug<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>\u25cf<\/code>  Use GTM\u2019s Preview mode to test your container.<\/li>\n\n\n\n<li><code>\u25cf<\/code>  Interact with the Calendly widget to confirm events like <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">event_scheduled<\/mark>, <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">date_and_time_selected<\/mark>, and <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">event_type_viewed <\/mark>are firing.<\/li>\n\n\n\n<li><code>\u25cf<\/code>  Check GA4 real-time reports to verify events are recorded.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/GTM-PMLDQP6-Picsart-AiImageEnhancer-1024x512.png\" alt=\"GTM testing Screenshot\" class=\"wp-image-611\" srcset=\"https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/GTM-PMLDQP6-Picsart-AiImageEnhancer-1024x512.png 1024w, https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/GTM-PMLDQP6-Picsart-AiImageEnhancer-300x150.png 300w, https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/GTM-PMLDQP6-Picsart-AiImageEnhancer-768x384.png 768w, https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/GTM-PMLDQP6-Picsart-AiImageEnhancer-1536x769.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Step 6: Mark Events as Conversions in GA4<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>\u25cf<\/code> In GA4, go to Configure &gt; Events.<\/li>\n\n\n\n<li><code>\u25cf<\/code> Locate events like <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">calendly_booking<\/mark>, <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">calendly_select_date<\/mark>, or <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">calendly_event_viewed<\/mark>.<\/li>\n\n\n\n<li><code>\u25cf<\/code> Toggle the conversion switch for <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">calendly_booking<\/mark> (recommended) or other events as needed.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1024\" src=\"https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-7-2025-11_22_39-AM-1.png\" alt=\"Screenshot of Existing Events - GTM\" class=\"wp-image-607\" srcset=\"https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-7-2025-11_22_39-AM-1.png 1536w, https:\/\/www.mindbees.com\/blog\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-7-2025-11_22_39-AM-1-300x200.png 300w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Why This Method Works<\/h2>\n\n\n\n<p>Unlike Calendly\u2019s native GA integration, this GTM-based approach:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>\u25cf<\/code>  Captures full attribution (source, medium, campaign).<\/li>\n\n\n\n<li><code>\u25cf<\/code>  Supports multiple GA properties.<\/li>\n\n\n\n<li><code>\u25cf<\/code>  Works across pages, unlike UTM-based methods.<\/li>\n\n\n\n<li><code>\u25cf<\/code>  Enables Meta Pixel and other platform integrations.<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s tailored for iframe-based Calendly widgets, filtering out noisy events like <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">page_height<\/mark> and requiring no changes to the Calendly embed code. For more ways to optimize your digital presence, visit our <a href=\"https:\/\/www.mindbees.com\/search-engine-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO services<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Troubleshooting Tips<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>\u25cf<\/code> <strong>Events Not Firing? <\/strong>Verify the Calendly widget is embedded correctly and the GTM tag is active. Use GTM\u2019s preview mode to debug.<\/li>\n\n\n\n<li><code>\u25cf<\/code> <strong>DataLayer Issues? <\/strong>Ensure <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">window.dataLayer = window.dataLayer || [];<\/mark> is in your site\u2019s header.<\/li>\n\n\n\n<li><code>\u25cf<\/code> <strong>Cross-Domain Problems?<\/strong> Confirm cross-origin messaging is handled for forms on different domains.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Tracking Calendly form submissions with GTM is a game-changer, offering detailed attribution and multi-platform integration. By setting up a Calendly event listener, custom triggers, and GA4 tags, you\u2019ll gain deep insights into user behavior and campaign performance. Combine this with our <a href=\"https:\/\/www.mindbees.com\/search-engine-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Optimization services<\/a> to maximize your online impact!<\/p>\n\n\n\n<p>That\u2019s it! If you run into trouble, send me an email at <a class=\"\" href=\"mailto:info@mindbees.com\">info@mindbees.com<\/a><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Calendly is a powerful tool for scheduling meetings and appointments, but its iframe-based embedding can make tracking form submissions challenging. Traditional methods like tracking button clicks or thank-you pages often fail due to iframe limitations. Our solution uses a Calendly event listener to push event data into Google Tag Manager (GTM), allowing you to track 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